It's officially winter. And I like this time of year, it's my favourite time of year. My birthdays coming up, then the run up to Christmas, then there's that happy 'fat' period between Christmas and new year before everyone decides that they're on a fitness kick come the new year. Even the weather is my favourite kind of weather. I don't do too well when there's too much heat.
There's so much to look forward to as well! Christmas lights being switched on, tree decorating, fun nights out and cosy nights in. Plus there's all that wonderful telly. Christmas seems to be the only time you don't see people complaining every day about constant reruns - I wonder if that's because we haven't seen them in a year?
Christmas adverts are becoming a big thing too, with everyone from huge department stores right down to local supermarkets getting involved in big budget productions designed almost like mini movies.
The John Lewis Christmas advert is one of the most anticipated pieces of advertising each year. And it's got a wonderful little bit of additional thought to it this year. Working closely with Age UK, the two companies are hoping that the advert will encourage members of the general public and employees of J.L to volunteer to work or to donate money to Age UK to help support some of our lonely elderly people in our communities. Elderly people are often forgotten about the closer we get to Christmas with all the rushing and business, and with winter setting in and pensions low health risks are at an all time high. Winter weather makes it harder for someone with limited mobility to be able to go out. And some elderly people go throughout the festive period seeing no more than the carers who come in to support them on a daily basis. Those who don't require much support don't even get that little bit of joy.
That's where this unlikely partnership comes in. People have eagerly awaited this new John Lewis advert and I'm hopeful that they'll have realised some of the meaning behind it. All it takes is a two second hello to make someone's day. If you have an elderly neighbour pop in when you're nipping to the shop and you could be making a world of difference.
That's all Age UK and John Lewis are aiming for. A two minute reminder for the UK of what the true spirit of Christmas is.
And with a £7m campaign that includes a smartphone game, plenty of merchandise (including the telescope used in the advert) and areas of 11 stores designed to look like the moon surface I'm very hopeful that John Lewis might just be successful.
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